Sarah Vullers

Lecturer and Author

Sarah Vullers

Lecturer and Author

Bio

Sarah Vullers studied Communication Sciences at KU Leuven. After graduating, she sharpened her skills in PR and communication while gaining valuable industry experience.

In 2012, she was appointed as a lecturer in Marketing and Communication at VIVES University of Applied Sciences in Kortrijk. She is particularly passionate about the strategic side of marketing, including brand positioning and delivering the right message to the right audience. Through her teaching, Sarah aims to inspire students to approach marketing strategically.

In her free time, you can find Sarah on a terrace with friends, enjoying a restaurant, or travelling with her family.

Education

KULeuven – Master’s Degree Communication Studies
KULeuven – Master’s Degree in Education

WEB

Currently teaching

Current teaching responsibilities

Consumer Behavior - Bachelor’s degree in Business Management, major in Marketing
Marketing & Corporate Communication - Bachelor’s degree in Business Management, major in Marketing
Marketing Lab - Bachelor’s degree in Business Management, major in Marketing
Graphic Design - Bachelor’s degree in Business Management, major in Marketing, specialization in Marketing Communication
Psychology of Advertising - Bachelor’s degree in Business Management, major in Marketing, specialization in Marketing Communication
Service Marketing - Bachelor’s degree in Business Management, major in Marketing, specialization in Sales Management
In-store Marketing - Bachelor’s degree in Business Management, major in Marketing, specialization in Retail Management

Previous teaching experience

Former teaching responsibilities

Excel - Bachelor’s degree in Business Management
Communication Strategy - Bachelor’s degree in Media and Entertainment Business
Trending Marketing Topics - Bachelor’s degree in Business Management, major in Marketing
Marketing Strategy - Bachelor’s degree in Business Management, specialization in Digital Business Management
ERP Dynamics - Bachelor’s degree in Business Management, major in Marketing
Communication Policy - Bachelor’s degree in Automotive Management
International Marketing - Bachelor’s degree in Business Management, major in Marketing, specialization in Sales Management
Retail Marketing - Bachelor’s degree in Business Management, major in Marketing, specialization in Retail Management

Sarah Vullers at a VIVES University of Applied Sciences event in Kortrijk – lecturer in Marketing and Consumer Behaviour

MOBILE

Currently teaching

Current teaching responsibilities

Consumer Behavior - Bachelor’s degree in Business Management, major in Marketing
Marketing & Corporate Communication - Bachelor’s degree in Business Management, major in Marketing
Marketing Lab - Bachelor’s degree in Business Management, major in Marketing
Graphic Design - Bachelor’s degree in Business Management, major in Marketing, specialization in Marketing Communication
Psychology of Advertising - Bachelor’s degree in Business Management, major in Marketing, specialization in Marketing Communication
Service Marketing - Bachelor’s degree in Business Management, major in Marketing, specialization in Sales Management
In-store Marketing - Bachelor’s degree in Business Management, major in Marketing, specialization in Retail Management

Previous teaching experience

Former teaching responsibilities

Excel - Bachelor’s degree in Business Management
Communication Strategy - Bachelor’s degree in Media and Entertainment Business
Trending Marketing Topics - Bachelor’s degree in Business Management, major in Marketing
Marketing Strategy - Bachelor’s degree in Business Management, specialization in Digital Business Management
ERP Dynamics - Bachelor’s degree in Business Management, major in Marketing
Communication Policy - Bachelor’s degree in Automotive Management
International Marketing - Bachelor’s degree in Business Management, major in Marketing, specialization in Sales Management
Retail Marketing - Bachelor’s degree in Business Management, major in Marketing, specialization in Retail Management

Sarah Vullers – Co-author of Consumer Behaviour: An Introduction and lecturer in marketing strategy

Publications

Domen, J., Bossuyt, S., & Vullers, S. (2025). Consumer behaviour: An introduction. Pearson Benelux.

Bossuyt, S., Domen, J., & Vullers, S. (2025). Consumentengedrag, de essentie. Pearson Benelux.

Services and speaking

Available for:

Guest lectures
Keynotes and workshops

Connect with Sarah on LinkedIn