Resources for lecturers

A complete teaching ecosystem around Consumer Behaviour: An Introduction

Everything you need to teach an engaging course on Consumer Behaviour

As lecturers, the authors know how time-consuming course preparation can be. Most of that time goes into crafting a compelling storyline and finding real-world examples that bring the course material to life.

That is why they did not just write a book; they built a complete teaching toolkit.

They offer two layers of support: the standard Pearson MyLab resources (for testing and study) and the exclusive Author Materials (for engaging lectures).

Additional teaching materials by the authors

In addition to the materials provided via MyLab, the authors have developed custom teaching resources to support classroom use of the book.

Lecture slides

The authors have developed their own set of "lecture-ready" slide decks. Unlike standard publisher slides, these are designed to be visually engaging and narrative-driven.

  • Visual-first: Minimal text, high-impact visuals.
  • Campaign-rich: Embedded examples of recent campaigns, videos, and ads.
  • Active learning: Includes questions for class discussion and exercises.

Try a sample slide deck (Chapter 3)

To give you a concrete idea of how the book can be used in class, the authors offer a sample lecture slide deck for Chapter 3.

This sample includes:

  • key concepts explained visually
  • current and relatable campaign examples
  • prompts for classroom discussion

Request the full slide collection

Complete lecture slide decks for all chapters are available to lecturers who use the book. Access to the full slide collection is provided upon request.

To prevent students from accessing the full answer keys and slide decks, we keep the complete package gated. Are you a lecturer using (or considering) the book? Email the authors, and they will send you the download link for the full slide pack.

Getting started

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